<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Scheme Studios]]></title><description><![CDATA[Scheme Studios]]></description><link>https://www.schemestudio.co.za/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 17 Jul 2026 01:08:49 GMT</lastBuildDate><atom:link href="https://www.schemestudio.co.za/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Digital Strategy &#38; Planning: The Blueprint Before the Bold]]></title><description><![CDATA[Bold ideas without a plan are just noise. That's where strategy comes in. Digital Strategy &#38; Planning is where every project starts. Audience insights, market positioning, and an action-ready blueprint that turns "we should probably do something online" into an actual plan. No guesswork. No copy-paste templates. Just a clear map of who you're talking to, what you're saying, and how you're going to say it louder than everyone else. Because even rebellion needs a strategy behind it.]]></description><link>https://www.schemestudio.co.za/post/digital-strategy-planning-the-blueprint-before-the-bold</link><guid isPermaLink="false">6a5749f0c8460a4be07485f0</guid><category><![CDATA[Service Spotlight]]></category><pubDate>Wed, 15 Jul 2026 08:58:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a5c5cf_af6b8603b1f247c98b414da525432182~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Luke Victor</dc:creator></item><item><title><![CDATA[What's With The Ostrich?]]></title><description><![CDATA[Everyone knows the myth: ostriches bury their heads in the sand to hide from danger. Everyone's wrong. In actual fact, they duck down to check their nests, turn their eggs, and keep working while everyone assumes they're panicking. The "scared bird" was actually the most switched-on one in the room. A few things ostriches don't get enough credit for: Best eyesight of any land animal.  They can outrun almost anything that wants to eat them.  They're always watching, even at rest. Put it...]]></description><link>https://www.schemestudio.co.za/post/what-s-with-the-ostrich</link><guid isPermaLink="false">6a57468d846d06bbe057199b</guid><category><![CDATA[Behind the Scheme]]></category><pubDate>Wed, 15 Jul 2026 08:49:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a5c5cf_74c7c5fbc7594d33b4bef259e18f6b18~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Luke Victor</dc:creator></item><item><title><![CDATA[Case Study: How Nando's Breaks Every "Safe Brand" Rule Effectively]]></title><description><![CDATA[If you want proof that rule-breaking is a strategy, not a risk, take a look at Nando's. While most food brands play it painfully safe (clean visuals, wholesome messaging, zero opinions), Nando's built an empire on doing the opposite. Political satire. Social commentary. Ads that roast the news cycle instead of avoiding it. It's chaotic, it's clever, and it works. The Moves That Made It Work Satire over safety. Nando's pokes fun at South African politics and current affairs, publicly and...]]></description><link>https://www.schemestudio.co.za/post/case-study-how-nando-s-breaks-every-safe-brand-rule-effectively</link><guid isPermaLink="false">6a573a752457aaef300b2b43</guid><category><![CDATA[Brand Rebellion]]></category><pubDate>Wed, 15 Jul 2026 07:53:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a5c5cf_33ef3d46ea3a4d4e96aec3db2c0d8d6f~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Luke Victor</dc:creator></item><item><title><![CDATA[5 Marketing Moves Every Startup Should Be Scheming]]></title><description><![CDATA[You've got the product. You've got the passion. What you might not have yet is a plan for getting noticed, and that's where most young businesses quietly stall]]></description><link>https://www.schemestudio.co.za/post/5-marketing-moves-every-startup-should-be-scheming</link><guid isPermaLink="false">6a572c5086fdecc64c8fbef3</guid><category><![CDATA[Marketing Moves]]></category><pubDate>Wed, 15 Jul 2026 06:50:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a5c5cf_c1b2b531361d40e98ef778448986996f~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Luke Victor</dc:creator></item><item><title><![CDATA[Why Playing by the Rules is Killing Your Brand]]></title><description><![CDATA[A rally cry for rebellious creativity in a world of sameness. Lookalike logos. Safe messaging. Templated strategy. Sound familiar? Playing it safe is the most dangerous thing your brand can do right now. Here's the hard truth: if you're following the rulebook to the letter, you're not leading — you're blending in. And blending in is brand suicide. At Scheme Studio, we don't just accept that the game has changed. We rewrite it. Because the brands winning hearts (and markets) aren't the ones...]]></description><link>https://www.schemestudio.co.za/post/why-playing-by-the-rules-is-killing-your-brand</link><guid isPermaLink="false">67decbd880ee6d469ed301e7</guid><category><![CDATA[Brand Rebellion]]></category><pubDate>Fri, 10 Jul 2026 14:42:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a5c5cf_0ae92aa42cb24c4bbd93224083b1e79c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Luke Victor</dc:creator></item></channel></rss>